Here's a use, at last, for this idiotic word: as a euphemism. The Primal diet consists of eating raw meat and vegetables, preferably when they are seriously past their best.
“It took me a long time to try high meat because I was scared,” John says. “It does stink like hell and it tastes like an aged raw cheese. The first time I tried it I had to chase it down with a glass of mineral water and I did have a couple of days detoxing, with a bit of diarrhoea. But now my only regret is being squeamish for so long. I used to have all sorts of health problems but now I feel great. I've heard of a couple of people with parasites from it, but I've been doing it for seven years and I haven't died yet.”Maybe imodium* should change their marketing strategy. It's not for upset stomachs, it's for detoxing.
* There also seems to be a Czech rock band called Imodium.